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The Clorox Company

ID: 0I0J.L SECTOR: Consumer Defensive INDUSTRY: Household & Personal Products
102.93
-2.94 (-2.78%)
Ref: 2026-04-13
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Dividend Discount Models Snapshot

ModelRangeSelected
Stable Growth DDM $87.22 - $116.98 $101.40
Multi-Stage DDM $66.92 - $73.58 $70.19
Blended Fair Value $85.79
Stock Price$117.47

Dividend History (Last 10 Years)

Metric 2025202420232022202120202019201820172016
DPS 4.8444.7674.6954.6084.3834.1753.7753.4203.1323.022
YoY % 1.60%1.55%1.88%5.13%5.00%10.58%10.39%9.21%3.64%4.21%
Yield 4.12%4.06%4.00%3.92%3.73%3.55%3.21%2.91%2.67%2.57%

CAGRValue
5 Year3.02%
10 Year5.26%

Discounted Dividend Model - Stable Growth

MetricRangeSelected
LT Growth -2.27% to -0.27% -1.27%
WACC9.00%9.00%
Fair Value $87.22 - $116.98 $101.40

Calculation Details (Millions)

MetricLOWBASEHIGH
Required Retention Ratio 20.0% 12.5% 7.5%
(*) Adjusted Net Income 810.00 810.00 810.00
(=) Cash Required 162.00 101.25 60.75
(=) Excess Retained per Share 5.21 5.70 6.03
LTM Dividend per Share 4.844 4.844 4.844
(=) Adjusted Dividend 10.057 10.546 10.872

Multi-Stage Projections (BASE Case - Millions)

MetricTTMYear 1Year 2Year 3Year 4Year 5
Net Income 810.00 799.72789.57779.55769.66759.89
Projected Dividends 602.00 199.93323.72444.35561.85683.90

Multi-Stage Valuation (Millions)

Present ValuesLOWBASEHIGH
Year 1 PV 189.56 191.50 193.44
Year 2 PV 278.74 284.47 290.26
Year 3 PV 347.45 358.22 369.22
Year 4 PV 398.97 415.56 432.65
Year 5 PV 441.03 464.06 488.04
TV PV 6,661.43 7,009.28 7,371.51
Equity Value 8,317.17 8,723.08 9,145.12
Fair Value $66.92 $70.19 $73.58

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TickerCompany NameYield %DPSPayout %
ARDC ARDC 19.91% $2.65 77.10%
JGH JGH 19.71% $2.48 70.08%
BSL BSL 19.66% $2.65 95.83%
RGT RGT 19.58% $2.56 37.89%
AIKI AIKI 19.55% $0.70 10.85%
PFN PFN 19.43% $1.46 72.85%
JLS JLS 19.40% $3.53 84.31%
ACV ACV 19.28% $5.07 72.66%
BGB BGB 19.19% $2.26 86.72%
PHK PHK 19.11% $0.93 86.61%
DTW DTW 19.03% $4.08 87.19%
EMD EMD 18.84% $2.03 78.17%
SR-PA SR-PA 18.76% $4.54 98.60%
SRV SRV 18.74% $7.53 66.75%
CIK CIK 18.41% $0.52 82.82%
DHY DHY 18.39% $0.37 88.67%
MNR MNR 18.30% $2.06 89.28%
PFL PFL 18.22% $1.54 84.57%
EAD EAD 18.08% $1.23 52.27%
SPE SPE 18.03% $2.66 44.19%
AIF AIF 17.93% $2.66 60.44%
GAB GAB 17.77% $1.08 81.70%
HPF HPF 17.73% $2.86 78.50%
MPV MPV 17.65% $2.93 95.78%
GBAB GBAB 17.43% $2.59 74.37%
TEI TEI 17.42% $1.14 64.65%
ISD ISD 17.40% $2.52 96.64%
HIX HIX 17.39% $0.73 96.11%
NXG NXG 17.31% $8.79 83.58%
HPI HPI 17.11% $2.79 76.40%
RCS RCS 17.08% $1.00 75.51%
DUKB DUKB 16.95% $4.19 65.28%
FGB FGB 16.75% $0.70 50.91%
RQI RQI 16.75% $1.92 87.08%
FPF FPF 16.57% $3.09 70.83%
EVV EVV 16.43% $1.63 64.70%
AIZN AIZN 16.41% $3.22 19.47%
NML NML 16.37% $1.40 40.22%
PGP PGP 16.31% $1.50 60.66%
CHW CHW 16.07% $1.20 66.54%
BGY BGY 15.99% $0.94 99.21%
GABBX GABBX 15.98% $2.85 40.22%
BDJ BDJ 15.90% $1.49 72.30%
DSL DSL 15.85% $1.78 54.50%
PDT PDT 15.76% $2.01 62.66%
TSQ TSQ 15.55% $0.79 70.58%
EOD EOD 15.39% $0.90 52.51%
LGI LGI 15.37% $2.68 82.52%
BSTZ BSTZ 15.35% $3.54 65.39%
FPI FPI 15.34% $1.48 93.00%