Definitive Analysis
Definitive Analysis

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The Clorox Company (0I0J.L)

Company Dividend Discount ModelIndustry: Household & Personal ProductsSector: Consumer Defensive

Valuation Snapshot

Stable Growth$90.71 - $165.61$121.76
Multi-Stage$179.34 - $196.96$187.98
Blended Fair Value$154.87
Current Price$123.30
Upside25.60%
DecisionDon't Buy

Dividend History & Growth Metrics (10Y)

Metric5Y CAGR10Y CAGR2025202420232022202120202019201820172016
DPS2.46%4.57%4.864.804.714.614.504.303.963.633.333.21
YoY Growth--1.18%2.06%2.10%2.33%4.69%8.78%8.89%9.22%3.52%3.38%
Dividend Yield--3.94%2.95%3.59%3.59%2.72%2.05%2.60%2.41%2.52%2.57%

Stable Growth Model (Adjusted)

(USD in Millions except Per Share Data)
Net Income To Common (M)791.00
(-) Cash Dividends Paid (M)602.00
(=) Cash Retained (M)189.00
MetricLOWBASEHIGH
Required Retention Ratio20.0%12.5%7.5%
(=) Cash Required (M)158.2098.8859.33
Cash Retained (M)189.00189.00189.00
(-) Cash Required (M)-158.20-98.88-59.33
(=) Excess Retained (M)30.8090.13129.68
(/) Shares Outstanding (M)123.87123.87123.87
(=) Excess Retained per Share0.250.731.05
LTM Dividend per Share4.864.864.86
(+) Excess Retained per Share0.250.731.05
(=) Adjusted Dividend5.115.595.91
WACC / Discount Rate5.96%5.96%5.96%
Growth Rate0.31%1.31%2.31%
Fair Value$90.71$121.76$165.61
Upside / Downside-26.43%-1.25%34.31%

Multi-Stage Model: Projections

(USD in Millions)
MetricTTMDec-27Dec-28Dec-29Dec-30Dec-31Terminal
Net Income (M)791.00801.34811.82822.43833.18844.08869.40
Payout Ratio76.11%78.88%81.66%84.44%87.22%90.00%92.50%
Projected Dividends (M)602.00632.14662.96694.48726.71759.67804.19

Multi-Stage Valuation

MetricLOWBASEHIGH
WACC / Discount Rate5.96%5.96%5.96%
Growth Rate0.31%1.31%2.31%
Year 1 PV (M)590.71596.60602.49
Year 2 PV (M)578.92590.52602.23
Year 3 PV (M)566.70583.82601.28
Year 4 PV (M)554.14576.57599.68
Year 5 PV (M)541.31568.84597.47
PV of Terminal Value (M)19,383.2320,368.8821,394.22
Equity Value (M)22,215.0223,285.2324,397.38
Shares Outstanding (M)123.87123.87123.87
Fair Value$179.34$187.98$196.96
Upside / Downside45.45%52.46%59.74%

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