Definitive Analysis
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Definitive Analysis

Financial Statements

Mode

Ticker

Industry

Sector

HS Ad Inc. (035000.KS)

Company Dividend Discount ModelIndustry: Advertising AgenciesSector: Communication Services

Valuation Snapshot

Stable Growth$15,843.60 - $35,361.94$22,898.85
Multi-Stage$12,359.29 - $13,451.03$12,895.46
Blended Fair Value$17,897.16
Current Price$8,900.00
Upside101.09%
DecisionBuy

Dividend History & Growth Metrics (10Y)

Metric5Y CAGR10Y CAGR2024202320222021202020192018201720162015
DPS12.47%8.45%450.38400.34350.30300.25300.25250.21250.21250.21200.17200.17
YoY Growth--12.50%14.29%16.67%0.00%20.00%0.00%0.00%25.00%0.00%0.00%
Dividend Yield--6.76%6.29%5.67%4.56%5.20%6.01%3.01%2.88%2.02%2.15%

Stable Growth Model (Adjusted)

(USD in Millions except Per Share Data)
Net Income To Common (M)12,882.31
(-) Cash Dividends Paid (M)10,534.97
(=) Cash Retained (M)2,347.34
MetricLOWBASEHIGH
Required Retention Ratio20.0%12.5%7.5%
(=) Cash Required (M)2,576.461,610.29966.17
Cash Retained (M)2,347.342,347.342,347.34
(-) Cash Required (M)-2,576.46-1,610.29-966.17
(=) Excess Retained (M)-229.12737.061,381.17
(/) Shares Outstanding (M)16.1916.1916.19
(=) Excess Retained per Share-14.1545.5185.29
LTM Dividend per Share650.55650.55650.55
(+) Excess Retained per Share-14.1545.5185.29
(=) Adjusted Dividend636.40696.07735.84
WACC / Discount Rate9.70%9.70%9.70%
Growth Rate5.46%6.46%7.46%
Fair Value$15,843.60$22,898.85$35,361.94
Upside / Downside78.02%157.29%297.33%

Multi-Stage Model: Projections

(USD in Millions)
MetricTTMDec-27Dec-28Dec-29Dec-30Dec-31Terminal
Net Income (M)12,882.3113,714.6214,600.7015,544.0316,548.3117,617.4718,145.99
Payout Ratio81.78%83.42%85.07%86.71%88.36%90.00%92.50%
Projected Dividends (M)10,534.9711,441.1212,420.4013,478.4514,621.3715,855.7216,785.04

Multi-Stage Valuation

MetricLOWBASEHIGH
WACC / Discount Rate9.70%9.70%9.70%
Growth Rate5.46%6.46%7.46%
Year 1 PV (M)10,331.7810,429.7510,527.72
Year 2 PV (M)10,128.5810,321.5810,516.39
Year 3 PV (M)9,925.6710,210.7110,501.15
Year 4 PV (M)9,723.3210,097.3910,482.16
Year 5 PV (M)9,521.809,981.8810,459.58
PV of Terminal Value (M)150,513.66157,786.28165,337.34
Equity Value (M)200,144.82208,827.59217,824.34
Shares Outstanding (M)16.1916.1916.19
Fair Value$12,359.29$12,895.46$13,451.03
Upside / Downside38.87%44.89%51.14%

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