Definitive Analysis
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AAPL – Dividend Discount Analysis

Mode: Company | Ref Price: $278.78 | Implied ROE: 20.00%

10-Year Dividend History & Industry Stats

Fiscal Year 5Y CAGR 10Y CAGR 2025 2024 2023 2022 2021 2020 2019 2018 2017 2016
AAPL DPS 4.92% 7.13% $1.0316 $0.9928 $0.9543 $0.9152 $0.8662 $0.8115 $0.7644 $0.6918 $0.6119 $0.5552
AAPL YoY Growth - - 3.90% 4.04% 4.27% 5.66% 6.75% 6.16% 10.49% 13.06% 10.20% -
AAPL Yield 0.4038% 0.4359% 0.5574% 0.6084% 0.5896% 0.7227% 1.3971% 1.2257% 1.5880% 1.9703%

Dividend Discount Models Snapshot

RangeSelected
Stable Growth Model $63.66 - $107.80 $79.62
Multi Stage Model $58.09 - $95.01 $72.71
Blended Fair Value $76.17
Stock Price $278.78
Upside / Downside -72.68%
Safety Margin 0.25
Buy Price $57.12
Buy / Don't Buy Don't Buy

Stable Growth Model (Excess Return)

(USD in millions except Fair price)
[attachment_0](attachment)
Net Income To Common112,010
(-) Cash Dividends Paid15,421
(=) Cash Retained96,589
LOWBASEHIGH
Required Retention Ratio 18.00% 20.00% 22.00%
(*) Adjusted Net Income 112,010 112,010 112,010
(=) Cash Required 20,161.80 22,402.00 24,642.20
Cash Retained (Actual) 96,589.00 96,589.00 96,589.00
(-) Cash Required -20,161.80 -22,402.00 -24,642.20
(=) Excess Retained 76,427.20 74,187.00 71,946.80
(/) Shares Outstanding 14,949 14,949 14,949
(=) Excess Retained per Share 5.11 4.96 4.81
LTM Dividend per Share 1.03 1.03 1.03
(+) Excess Retained per Share 5.11 4.96 4.81
(=) Adjusted Dividend 6.14 5.99 5.84

Input Rates

LOWBASEHIGH
WACC / Discount Rate 13.60% 11.83% 10.06%
Growth Rate 3.60% 4.00% 4.40%
Fair Value $63.66 $79.62 $107.80
Stock Price $278.78
Upside / Downside -77.17% -71.44% -61.33%
Safety Margin 25.00%
Buy Price $47.74 $59.71 $80.85
Buy / Don't Buy Don't Buy

Sensitivity Analysis

10.83%11.33%11.83%12.33%12.83%
3.00%$78.85$74.12$69.92$66.18$62.81
3.50%$84.64$79.24$74.48$70.26$66.50
4.00%$91.28$85.05$79.62$74.84$70.60
4.50%$98.96$91.72$85.46$80.00$75.20
5.00%$107.96$99.43$92.15$85.87$80.39

Discounted Dividend Model - Multi Stage

(in millions except Fair price)
TTM Dec-25Dec-26Dec-27Dec-28Dec-29 Terminal
Net Income to Common 112,010 116,490121,150125,996131,036136,277 140,366
% Growth - 4.00%4.00%4.00%4.00%4.00% 3.00%
Payout Ratio 13.77% 29.51%45.26%61.01%76.75%92.50% 92.50%
Projected Dividends 15,421 34,38154,83376,866100,575126,056 129,838
% Growth (Dividends) - 122.95%59.49%40.18%30.84%25.34% 3.00%

Input Rates

LOWBASEHIGH
WACC / Discount Rate 13.60% 11.83% 10.06%
Growth Rate 3.60% 4.00% 4.40%
Dec-25Dec-26Dec-27Dec-28Dec-29 Terminal
Timing of dividends (mid year) 0.91.782.783.784.78 5.28

Terminal Values

LOWBASEHIGH
Terminal Value 1,201,514 1,470,421 1,874,708

Present Values

YearLOWBASEHIGH
1 30,535 31,090 31,661
2 43,363 44,938 46,588
3 53,305 56,331 59,567
4 61,160 65,908 71,088
5 67,219 73,868 81,267
Present Value of Terminal Value 612,817 814,805 1,130,133
Equity Value 868,399 1,086,939 1,420,304
Shares Outstanding 14,949 14,949 14,949
Fair Value $58.09 $72.71 $95.01
Stock Price $278.78
Upside / Downside -79.16% -73.92% -65.92%
Safety Margin 25.00%
Buy Price $43.57 $54.53 $71.26
Buy / Don't Buy Don't Buy Don't Buy Don't Buy